Passion & Execution

Business Development and growing a business rapidly can also be likened to the job, or passion, of a fisherman. It starts with a clear vision and a well developed understanding of the territory and your targets, whether customers or future partners. Once you know where you are going and what you want to catch, it’s all about preparation; attitude, careful targeting, focus, “listening” (what are they eating today), timing, presenting the offer and persistence. The fisherman who both has a real sense for the sport and takes preparation seriously are the “lucky” ones that come home with their prize. Like many things, being really good at it also takes developing that passion, that sense of both purpose and joy that makes the difference between work and fun or just making progress vs. excelling. I think the fish sense the passion in a great fisherman.